Avene Vitamin Activ Cg Serum

Original price was: $79.00.Current price is: $69.00.



Skin Type:

Combination, Dry, Normal, Oily, Sensitive

Skin Concern:

Dullness, Pigmentation, Wrinkles


A potent Vitamin C serum with the added benefits of Bakuchiol and Hyaluronic Acid. It firms the skin, brightens the complexion and visibly smooths wrinkles.

In stock



Avène Vitamin Activ Cg Serum is a highly potent Vitamin C serum that brightens the complexion, reduces the look of dark spots and firms the skin for a younger appearance.

Vitamin C serums are a big deal because they deliver multiple benefits.

They protect against free radical damage from UV and pollution. They promote collagen production. They support the skin’s natural repair processes. And they help fade discolourations.

With ongoing daily use, skin will more radiant and youthful.

And you don’t need to worry about irritation with this one.

Why Avène Vitamin Activ Cg Serum?

Avène Vitamin Activ Cg Serum has been developed to rapidly and deeply absorb.

This Vitamin C serum contains a form of Vitamin C that has potent antioxidant and detoxifying properties. 1.8% of Cg has been found in testing to have the antioxidant power of 20% of pure Vitamin C, also  known as L-Ascorbic Acid.

But unlike L-Ascorbic Acid, Vitamin Cg is stable and non-irritating, making it suitable even for sensitive skin.

Avène Vitamin Activ Cg Serum renews dull skin, promotes a healthy glow and plumps skin cells.

With continued use, discolourations and overall tone will look improved.

And, in time, the skin will feel firmer and wrinkles will be visibly reduced.

You can learn more about the benefits of Vitamin C in our ultimate guide to the best Vitamin C serums here.

Avène Vitamin Activ Cg Serum ingredients

The actives in Avène Vitamin Activ Cg Serum have been carefully selected and optimised to work in synergy to reduce the signs of skin ageing.

Thermal Spring Water comforts and soothes the skin, and is particularly helpful for anyone whose skin is prone to redness or irritation.

Niacinamide, or Vitamin B3, at a concentration of 3% soothes and calms the skin, while also helping to lighten the look of dark spots and redness.

Vitamin C in the form of Ascorbyl Glucoside at 1.8% converts to pure Vitamin C in the skin and provides three key anti-ageing benefits: protecting against free radicals, stimulating collagen production and fading the look of discolourations.

Vitamin E is another potent antioxidant that works synergistically with Vitamin C to provide exceptional protection against the damage caused by free radicals, helping to maintain the skin’s youthful appearance.

Bakuchiol is considered nature’s botanical alternative to Retinol. Used at a concentration of 1.5% in this formulation, it promotes collagen production so that wrinkles are visibly smoothed.

Hyaluronic Acid is the skin care ingredient of the moment due to its amazing ability to deeply hydrate and plump, giving your skin an instant boost.


  • Soothing and softening.
  • Protects against environment free radical damage.
  • Helps even out skin tone and reduces the look of wrinkles, with significant effects after 2 months.
  • Enhances skin radiance.

Good to know

Light, fresh fragrance.

94% natural-origin ingredients.

Vegan friendly.

100% recyclable glass packaging.

Perfect pairs

Apply the Avène Vitamin Activ Cg Serum after cleansing with the Avène Gentle Milk Cleanser.

Allow the serum to absorb and follow with the Avène Hydrance Rich Hydrating Cream.

Avène ethos

Avène’s history dates back to 1736 when the horse of the Marquis of Rocozels, suffering dermatitis, was found to regularly roll in thermal spring water on the Marquis’ land in Avène in the south of France to soothe its itchy skin. The Marquis, seeing the remarkable results, decided to build thermal spring baths at the site and welcomed patients suffering from skin conditions and burns.

To this day, Avène uses Avene Thermal Spring Water rather than ordinary water for its soothing benefits, which have been demonstrated in more than 150 studies.

The thermal spring baths grew in popularity and became the Avène Hydrotherapy Center. This was bought in 1975  by Pierre Fabre Laboratories, the second largest private pharmaceutical company in France. But it wasn’t until 1990 that The first Avène products were produced at the site, bringing its benefits to the rest of the world.

In 2010, Avène developed a way to make its first product without preservatives, making it suitable for those with allergic skin. Avène was ahead of its time, understanding the importance of the need to restore balance to the skin and preserve its microflora.

Avène has invested heavily in its plant in Avène-les-Bains and achieved ISO 14001 status, guaranteeing its plant minimises its water, waste and energy impacts on the environment.

Avène Vitamin Activ Cg Serum review

I’m really satisfied with the product. I saw the first results straight away: luminous complexion,  less wrinkles and fewer spots. I love it and will continue to buy. It’s easy to apply and leaves a very pleasant light scent, and it isn’t greasy at all. I recommend it to everyone.


How to use

Apply Avène Vitamin Activ Cg Serum the morning and/or evening to the face, neck and decolletage.

Apply before your moisturiser and sunscreen.


Active ingredients

Thermal Spring Water, Niacinamide, Ascorbyl Glucoside, Bakuchiol, Sodium Hyaluronate and Vitamin E.


Avene Thermal Spring Water (Avene Aqua), Glycerin, Niacinamide, Pentylene Glycol, C9-12 Alkane, Caprylic/Capric Triglyceride, Pentaery-Thrityl Tetracaprylate/ Tetrecaprate, Ascorbyl Glucoside, Bakuchiol, 1,2 Hexandiol, Acacia Senegal Gum, Butylene Glycol, Citric Acid, Coco-Caprylate/Caprate, Fragrance (Parfum), Glyceryl Behenate, Glyceryl Dibehenate, Sodium Citrate, Sodium Dilauramidoglutamide Lysine, Sodium Hyaluronate, Sodium Hydroxide, Tocopheryl Glucoside, Tribehenin, Water (Aqua), Xanthan Gum.


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