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Aurelia London

Why choose Aurelia London?

Aurelia London is a multi-award-winning skin care brand that seeks to deliver results by tackling what is happening at a deeper level in the skin.

This beautiful brand uses probiotics and botanicals to calm the skin and reduce inflammation. The brand’s formulations seek to reduce cellular damage and encourage collagen production to achieve healthier, more resilient and younger-looking skin. Inflammation is at the heart of many skin conditions and is pro-ageing.

Aurelia London believes that getting to the heart of the problem and rebuilding skin health is more wholistic and beneficial.

The brand has gone beyond organic to include many bioorganic ingredients in its much-loved products.

Aurelia London was founded in the UK by Claire Vero. A former marketing director, she wanted to create a line of skin care products that were natural but scientifically based. The brand continues to look to nature and science to develop new products and keeps racking up those awards, now at more than 100.

Aurelia London’s probiotics

Central to Aurelia’s formulations is beneficial bacteria known as probiotics. These probiotics calm the natural immune triggers in your skin, reduce inflammation and promote healthy skin. This gives your skin the best chance of repairing and rebuilding so that it appears younger.

Aurelia London is a pioneer in the use of probiotics in skin care. It uses a proprietary technology called PROTIDA that combines non-live bacteria with milk peptides. This results in an active ingredient that helps protect and restore the skin, but also reverses the visible signs of ageing.

Many people who have struggled with skin conditions and other products have found that Aurelia’s formulations were able to dramatically improve their skin. This has included those with acne, persistent dryness and sensitivity.

However this brand is not just for those with skin conditions. As we age, our skin is affected by genetics, UV light, pollution, stress and other factors, showing up as wrinkles, sagging, hyperpigmentation, dullness and dryness.

Aurelia skin care can help you tackle the visible signs of skin ageing using ingredients that boost the skin’s natural defence and repair processes. Aurelia’s unique technology, PROTIDA, works to reduce overstimulation, and thereby protects collagen and elastin in the skin. In time, skin health is restored and the complexion looks radiant.

How probiotics help the skin

Aurelia London’s unique technology, PROTIDA, targets immune triggers in the skin, which can be set off due to a variety of factors.

The brand uses a non-live probiotic derived from Bifidobacteria. The probiotic helps in cell-to-cell communication in the skin, that is the sending of messages telling skin cells what to do. This probiotic is then combined with a milk peptide.  This creates a probiotic milk peptide that seeks to activate the skin to produce more collagen, hyaluronic acid and fibronectin (responsible for skin’s support). These components of the skin are what make skin appear supple, toned and youthful.

More technically, according to Aurelia London,  the probiotic milk peptide delivers an active network of natural signalling molecules, including Transforming Growth Factor β (TGF- β), which stimulate fibroblast activity and restore the extracellular matrix. The result is skin that looks and feels firmer. Aurelia London’s studies have shown an increase in fibronectin synthesis of 220%, collagen synthesis of 140% and 1900% in hyaluronic acid. In addition, there was an improvement in skin smoothness, wrinkle depth and the overall structure of the skin.

Aurelia London brand ethos

Aurelia London is a conscious brand that uses sustainably sourced botanical ingredients that are safe and effective for most skin types.

The brand partners with not-for-profit organisations working to help ensure a supply of the botanicals it uses and pays a fair-trade price to the communities that collect and harvest them.

Aurelia skin care is made without many questionable ingredients, including sulfates, parabens and mineral oils. They’re also cruelty free certified and carry the Leaping Bunny logo. This stipulates that no animal testing is conducted or commissioned for either the product itself or any of the ingredients.

Products containing the probiotic milk peptide are not vegan, however Aurelia London does have other products that are vegan accredited.

Aurelia has two key skin care lines: Aurelia London and Little Aurelia. Aurelia London is intended for adults and has more active ingredients. Little Aurelia is for the little ones in your life and uses fewer actives and essential oils to protect their delicate skin.

Aurelia London best sellers

We’ve fallen in love with the Aurelia Miracle Cleanser, the Aurelia Botanical Cream Deodorant and the Aurelia Brightening Eye Serum. We’ll also be adding other Aurelia products to our store based on our usual stringent criteria and testing.

Aurelia Miracle Cleanser

The Aurelia Miracle Cleanser is another hit cleanser. This dreamy creamy cleanser has resulted in so much great feedback that we had to include it in our store. In fact, one of our customers said it was the only product that had helped with her daughter’s adult acne. It’s a gentle cleanser that removes all you don’t want to stay on the skin but puts backs beneficial elements. You can also use it as a mask to nurture the skin and relieve dryness.

Aurelia Botanical Cream Deodorant

This is the one for anyone who wants to avoid aluminium-based deodorants but has always been frustrated with the lack of effectiveness of natural deodorants. The problem with most natural deodorants is that they really don’t anything other than fragrance those sweaty pits. This cream-to-powder deodorant is not only lovely to use, but it gives you back your confidence. The Aurelia Botanical Cream Deodorant contains natural ingredients that absorb perspiration and fight bacteria to prevent those unwanted odours.

Aurelia Brightening Eye Serum

Aurelia’s Brightening Eye Serum helps lift the look of tiredness and dark circles from the eye area, while also addressing those tell-tale fine lines It uses nourishing botanical ingredients, including Aurelia’s signature probiotic blend, to hydrate, smooth and illuminate the eye area. Now you can look more rested and not give away your age. The ingredients have been carefully selected to manage inflammation, promote collagen and hyaluronic acid production, and reduce visible fine lines. 

Aurelia London testimonial

Aurelia is one of the best skin care companies out there. All three products [I have used] are fantastic – exceptional quality and they smell lovely. I cannot recommend them highly enough.


Want help putting together a skin care routine for your skin? Check out our Skin Care Packages. Or contact us for free advice to select the right products for your skin.


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